Observational Social Media Research
Conventional research methods provide answers to the questions you ask. But what if you're not asking the right questions? Observational research of Social Media allows you to hear what real people are saying, unprompted and uncensored. By monitoring blogs, forums, video and image sharing sites, Twitter, Facebook, and many others, you can truly be the "fly on the wall."
People are talking and it pays to listen. It takes smart people to observe, and we have the talent to not just listen, but "hear" between the lines. We know what to look for.
